Fitness & Efficiency, Fitneff. What a great name for a company. Who doesn’t want to be fit, who doesn’t want to be efficient? When I was asked to be a guest blogger, I enthusiastically said yes. Fitneff is a great company raising awareness regarding our dire need to increase our activity level across society and through their product, the WALKTop, offer a great solution to help office workers get more active while remaining productive.
The funny thing about this is, as a Registered Kinesiologist, when I council people on how to increase their activity level, I encourage them to become less efficient, not more efficient. I tell people they need to move more, not less. Don’t take the elevator or escalator, use the stairs; don’t park at the closest parking space, park further away; don’t use remote controls, get up and walk over to whatever you are controlling. Making your life less efficient will help you move more, and that’s always a good thing. Even small little bits of movement done quickly add up in terms of their effect on the human body.
Are you trying to lose weight? The energy required to walk to the television to change channels versus using a remote is the caloric equivalent of 5 pounds of body fat (not body weight, but body fat!) for the average person over the course of 1 year. Are you trying to lower your blood pressure? Walking 30 minutes per day can lead to a 4-9 point drop in your blood pressure, both systolic and diastolic measures. Are you trying to control your blood sugar? A 15-minute walk after your meal results in lower blood sugar levels that sustain for the following 24 hours. Are you trying to lower your cholesterol level? 20 minutes of moderate exercise daily moves more LDL (bad) cholesterol to the liver, where the body eliminates it.
Walking is one of those near perfect exercises; pretty much anyone can do it, it’s free, you don’t need any specific training or coaching on how to do it, you don’t need any special equipment to do it, you just do it. The Canadian Society for Exercise Physiology recommends people get 150 minutes of exercise per week. A 10 minute walk after breakfast and dinner will pretty much cover it. Give it a try what do you have to lose? Only weight, cholesterol, blood pressure, blood sugar and stress… Now imagine being able to walk throughout the day, every day, with Fitneff and the WALKTop you can!
Guest Contributor: David Sewell
About David Sewell: David Sewell is a Registered Kinesiologist & the head of Leslieville Kinesiology, an studio style movement facility in Toronto's hippest east end neighbourhood. From there he caters to everyone; from children to seniors, the physically inactive to professional athletes, prescribing and training movement patterns with strengthening & conditioning exercises for rehabilitation, wellness, fitness, & performance.
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Today, on International Women’s Day, I have chosen to profile Laurel Walzak, the female co-founder of Fitneff Inc. Laurel has been successful in so many areas of her career - first as a trailblazer in the sports business industry, then as an entrepreneur and most recently as an Assistant Professor of Sports Media at Ryerson University.
Laurel also spends a great deal of her time and energy outside the office in efforts to advance the careers of young women who are making their start. I asked Laurel some important questions about the role of women in business, and the role that she plays in advocating for other women in her life.