March 25, 2016
By: Ron Bettin
Recently, I had the opportunity to attend the International Health, Racquet & Sportsclub Association (IHRSA) Conference in Orlando, Florida. Thousands of people attend this event from all over the world to participate in the educational seminars, group workouts, and the trade show.
The conference featured an amazing amount of information and products to encourage people to “move your body”. The tradeshow had hundreds of vendors demonstrating the latest technologies with some amazing contraptions to bend, twist, hang, push, pull, vibrate, bounce, hit and drag your body. In another era, these probably would have been invented for torture, but now people pay a lot of money to by this equipment, or pay a trainer to help use them. To motivate people, exercise has been turned into a game or competition so that your 20-minute workout can also have you become a winner (or, if it doesn’t go so well, a loser)!
A few days at this conference is a bit overwhelming. I must say that as an average, middle-aged guy, I feel a bit self-conscious surrounded by all these super fit, zero-body-fat, muscular people. I admire the amount of time and energy these people put into the health of their bodies, but it made me reflect on the fact that the majority of the population have the simple goal of incorporating movement into their everyday life. Here are a few observations:
Attending this fitness convention reiterated the importance of movement for good health and fitness. Movement is key to a good 20-minute workout, but it is just as important to integrate movement into your everyday life. Probably the most memorable observation I had a the convention was watching thousands of extremely fit people leave the convention center by taking the escalator... with only a very few of us “average” people taking the stairs!
Ron demonstrates how to walk while you work on the InMovementTM Treadmill Desk at the IHRSA Show in Orlando Florida this week.
About Ron Bettin
Ron is co-founder and CEO of Fineff Inc. Fitneff is dedicated to providing innovative products and solutions that help busy people make their productive time more active.
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Today, on International Women’s Day, I have chosen to profile Laurel Walzak, the female co-founder of Fitneff Inc. Laurel has been successful in so many areas of her career - first as a trailblazer in the sports business industry, then as an entrepreneur and most recently as an Assistant Professor of Sports Media at Ryerson University.
Laurel also spends a great deal of her time and energy outside the office in efforts to advance the careers of young women who are making their start. I asked Laurel some important questions about the role of women in business, and the role that she plays in advocating for other women in her life.